VP, Marketing

Founded in 2005, Big Sea is a fully-remote digital marketing and web development agency headquartered in St. Petersburg, Florida. We believe in the transformative power of communication to move hearts and minds, and we dedicate ourselves to magnifying our purpose-driven clients’ efforts, enabling them to achieve their purpose.

The VP, Marketing is responsible for leading the agency’s marketing delivery services, with a focus on developing and executing high-impact strategies for nonprofits and purpose-driven organizations. This role requires a deep understanding of nonprofit fundraising, donor engagement, and the unique tools and platforms that drive success in the sector, including mastery of HubSpot’s CRM and marketing automation capabilities.

The VP, Marketing will craft strategic marketing plans that align with the clients’ needs and organizational objectives, ensuring seamless execution of campaigns that exceed client expectations. This role involves collaborating closely with purpose-driven clients to understand or help them define their goals, crafting data-driven strategies, and empowering internal teams to deliver measurable results.

The ideal candidate is a client-focused leader, with escalating agency experience and a proven track record of leveraging marketing technology to create integrated communications plans that serve both marketing and fundraising, optimize donor journeys, improve campaign performance, and drive long-term support for purpose-driven organizations (both for-profit and non-profit).

Requirements

• Strategic vision: Establish the vision and direction for the agency's marketing delivery services, ensuring alignment with the broader company goals and evolving industry trends.
• Marketing research & strategy: Conduct in-depth research into the competitive landscape, target personas, and relevant industry trends to inform strategic recommendations. Leverage data analytics to identify campaign strengths and weaknesses, guiding strategy refinement.
• Marketing planning and executional oversight: Craft comprehensive marketing plans tailored to each client's specific needs. These plans should outline key marketing initiatives, timelines, budgets, success metrics, and technology recommendations (including optimal use of HubSpot features).
• Account management and success alignment: Serve as the trusted advisor for clients, deeply understanding client objectives and unique challenges, advocating for their needs and ensuring exceptional service through seamless team collaboration.
• Client-centric leadership: Work closely with the team practice leads to understand client pain points, goals, and target audiences. Collaborate on developing data-driven marketing strategies aligned with the broader fundraising and communication objectives.
• Team empowerment: Build and empower a high-performing delivery team, fostering a culture of collaboration, creativity, innovation, and accountability.
• Data-driven optimization: Establish a robust system for tracking and analyzing campaign performance metrics, providing actionable insights to continuously improve marketing programs.
• MarTech mastery: Champion the implementation of modern marketing technology (mostly HubSpot but also AI tools and fundraising tools) to create streamlined, effective solutions for client organizations, from automation to analytics.
• Quality champion: Foster a culture of continuous improvement, encouraging team members to identify and implement solutions for enhancing efficiency and quality.
• Digital Agency and Non-Profit Marketing: Minimum 8 Years experience in digital agency and  non-profit-marketing or similar purpose driven organizations.

Outcomes Expected

• The agency is recognized as a leading provider of innovative, high-impact marketing solutions for nonprofits and purpose-driven organizations.
• Clients consistently achieve their marketing goals, experiencing measurable improvements in brand awareness, fundraising, and mission impact.
• The marketing delivery team is a highly sought-after group of experts, known for their strategic thinking, creative execution, and client-focused approach.
• The agency's marketing delivery processes are scalable, adaptable, and continuously evolving to meet the changing needs of clients and the industry.
• The agency's reputation for quality and innovation attracts top talent and drives sustainable growth.

Core Values

We are a values-based company. Our values define who we are as individuals and a team. Every decision we make is informed by our values and our performance as a team and as individuals are measured against these values.

Love the Who: We thrive on forging strong relationships. Each connection we make – be it within our walls or with our clients – is a bridge to new opportunities and understanding. We seek clarity, act kindly, and aim to become the partner every client seeks and the team everyone wants to be part of.

Are you committed to ensuring every person on your team—and every client you serve—feels genuinely seen, heard, and valued?

Positively Impact: We drive real change for our clients and our agency. We obsess over outcomes and actions and always focus on what matters. We value progress over perfection, and performance over process. Our success is shared with our client's success, so we're always seeking to better understand how the work we are doing is driving results.

Does your enthusiasm for achieving tangible outcomes extend beyond the finish line, driving you to celebrate successes and also simultaneously find areas for improvement?

Own It: Owning it involves a tendency toward action; it means we are the initiators, the forward-marching force that keeps projects moving and goals within reach. Our expertise is not static; it's dynamic, growing with every challenge we meet head-on. We don't linger in the shadow of instruction; we shine in the spirit of action.

Do you instinctively take the lead when opportunities or challenges arise, trusting your capacity to learn and adapt along the way?

Be Brave: Being brave means walking in confidence, embracing the full spectrum of who we are, and supporting one another. It's about resilience and vulnerability too. We know we’re not perfect, that we make mistakes (and own them!), but we’re confident in knowing that that’s just what’s expected of us.

When faced with tough conversations or challenging situations, do you willingly express your perspective even if it feels risky?

Benefits

• Be part of a creative, autonomous, and collaborative culture of high-performing individuals focused on bringing the highest level of impact to clients who want to make a difference.
• Professional Development Annual Stipend
• Remote work environment with the ability to drop-in to one of co-working spaces in either St. Petersburg, FL or Asheville, NC
• Health, Dental and Vision Insurance (paid 100% for employee)
• Short-term and Long-term Disability Insurance
• Flexible PTO