SDR & BDR Manager

FormAssembly is a fast-growing SaaS company specializing in enterprise data collection and management solutions. We help organizations streamline processes, drive efficiency, and make data-driven decisions. As we continue scaling, we're seeking a Seasoned SDR & BDR Manager to lead and build our team, with a focus on driving an outbound-first, named-account strategy.

The SDR & BDR Manager will play a pivotal role in building and leading a high-performing outbound sales development team, with a strategic focus on named account targeting. This leader will define and execute account-based strategies that combine personalized outreach, cross-functional marketing support, and tailored engagement to create meaningful opportunities within key accounts. The ideal candidate thrives in a collaborative environment, has a track record of building successful outbound teams, and excels in Account-Based Marketing (ABM) and Account-Based Selling (ABS) methodologies.

Key Responsibilities

Team Leadership & Development

• Recruit, hire, and onboard top SDR and BDR talent to create a high-performing team.

• Train and mentor SDRs and BDRs on advanced outbound techniques, including personalized outreach for named accounts.
• Cultivate a collaborative, results-oriented culture that values creativity, accountability, and achievement.

Named Account Strategy

• Develop and implement a named account strategy to target high-value accounts within specific verticals or geographies.

• Collaborate with sales leadership to define the Ideal Customer Profile (ICP) and align named accounts with strategic business objectives.
• Guide the team on building multi-threaded relationships within named accounts through personalized, value-driven outreach.
• Enable reps to leverage tools like LinkedIn Sales Navigator, Outreach, and intent data platforms for effective account targeting and engagement.

Account-Based Marketing & Selling Support

• Partner with marketing to design ABM campaigns that provide air cover for outbound efforts in named accounts.
• Leverage content like personalized emails, targeted ads, case studies, and webinars to drive engagement within accounts.
• Use intent signals, engagement scores, and marketing insights to prioritize outreach efforts and tailor messaging.
• Implement and promote innovative outreach techniques, such as gifting, direct mail, and event-based marketing, to surprise and delight prospects.

Outbound Strategy & Execution

• Create and refine outbound cadences, ensuring alignment with the buyer journey and account needs.
• Empower SDRs and BDRs to craft hyper-personalized outreach campaigns that resonate with key personas.
• Leverage intent data, firmographics, and buying signals to optimize targeting and timing of outreach efforts.

Performance Management

• Establish and track KPIs, including outreach activity (calls, emails, sequences), engagement metrics, and pipeline contribution.
• Provide actionable feedback through regular 1:1s and performance reviews, ensuring reps are meeting and exceeding goals.
• Use data and analytics to identify patterns, test strategies, and optimize processes for maximum efficiency and impact.

Cross-Functional Collaboration

• Work closely with marketing to align on campaign execution and ensure SDRs/BDRs have the tools and resources they need to succeed.
• Collaborate with Account Executives to ensure seamless lead handoffs and alignment on pipeline priorities.
• Partner with product and customer success teams to incorporate market feedback and customer insights into account strategies.

Process Optimization

• Establish repeatable, scalable processes for prospecting and engaging named accounts.
• Implement and optimize sales technologies to improve team productivity and visibility into account performance.
• Test and iterate on messaging, tactics, and workflows to continually improve success rates.

Requirements

Experience

• 5+ years of experience in SDR/BDR leadership roles, with demonstrated success building outbound teams in a SaaS or technology-driven environment.
• Proven experience driving results through named account strategies and ABM/ABS methodologies.
• Track record of exceeding pipeline and revenue targets through strategic outbound efforts.

Skills & Knowledge

• Expertise in outbound prospecting techniques, including cold calling, email sequencing, social selling, and multi-threaded account engagement.
• Strong understanding of ABM platforms, intent data tools, and CRM systems (e.g., Salesforce, 6sense, Outreach, LinkedIn Sales Navigator).
• Excellent analytical skills, with the ability to leverage data and insights to refine strategies and coach team members.
• Exceptional communication and interpersonal skills, with a knack for inspiring and motivating teams.

Qualities

• Strategic thinker with a passion for outbound sales and customer engagement.
• A collaborative leader who thrives in cross-functional environments and values teamwork.
• An innovator who embraces new ideas and technologies to drive growth.

OTE: $150,000 - $170,000

Benefits

FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here. Some of our benefits include:

• Health benefits (health, dental, vision) for Team Members based in the United States
• Mental Health benefits with SpringHealth
• 401(k) with 4% company match
• Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
• 9 paid company holidays
• Flexible work schedule; work from anywhere!
• Generous Paid parental leave (up to 16 weeks)
• Charitable contribution match
• Budget for professional development
• Company provided Mac laptop

You'll be joining a talented and fun team, working together to build something great!