Marketing Content Director

Death is our only foe.

Blueprint was founded by Bryan Johnson, who has the world’s best comprehensive biomarkers. He is quantitatively the healthiest person on the planet.

Blueprint is methodically built on science. Bryan freely shares his protocol, learnings and data with everyone to use. Blueprint has also developed a family of nutritional products to make the benefits of the Blueprint protocol affordable and available to all.

We’re a small, tight-knit team working to clean up the global food supply, provide healthy food to everyone, and build Don’t Die into the most influential ideology in the world. We move quickly, work efficiently, and enjoy an environment defined by competence.

We are seeking a visionary Marketing Content Director to lead the development of engaging, short-form, snackable content tailored for online and e-commerce platforms. This role involves crafting impactful assets for paid media, driving all aspects of 360° campaign content, and delivering innovative copywriting that resonates with audiences and fuels brand growth.

Requirements

Position Responsibilities:

Content Creation & Strategy

• Develop, oversee, and execute short-form content strategies for social media, e-commerce, and online platforms that align with brand objectives.
• Produce compelling snackable content to drive engagement, conversions, and brand awareness.
• Collaborate with cross-functional teams to ensure a cohesive and consistent brand voice across all touchpoints.

360° Campaign Leadership

• Lead the creative process for 360° campaigns, including ideation, content production, and execution across all channels.
• Drive the creation of content for paid media campaigns, influencer collaborations, and digital marketing initiatives.
• Ensure all content aligns with the overarching brand narrative and campaign objectives.
• Copywriting Excellence
• Write and edit persuasive, on-brand copy for e-commerce pages, social media, product descriptions, email campaigns, and digital ads.
• Deliver impactful headlines, taglines, and calls-to-action that captivate and convert target audiences.

E-Commerce & Online Content

• Oversee the UI/UX design of the brand’s digital presence, focusing on enhancing the overall website journey to improve user experience and customer satisfaction.
• Create product-focused content that enhances the customer journey and drives conversions on e-commerce platforms.
• Collaborate with the e-commerce team to optimize content for SEO and drive traffic and sales.
• Develop creative assets for product launches, promotions, and site updates.

Innovation & Trends

• Stay ahead of digital content trends, leveraging new platforms and formats to maximize audience reach.
• Infuse creativity and innovation into every piece of content to ensure the brand remains fresh and relevant.

Collaboration & Leadership

• Partner with marketing, design, and media teams to execute integrated campaigns.
• Mentor and guide junior creatives, fostering a culture of excellence and innovation.
• Manage relationships with external agencies and freelancers as needed.

Skills & Qualifications:

• Exceptional storytelling and copywriting skills.
• Expertise in creating short-form content optimized for social media and digital platforms.
• Strong understanding of e-commerce, SEO, and content best practices.
• Experience in leading 360° campaigns from concept to execution.
• Ability to balance creativity with data-driven insights to achieve measurable results.
• Skilled at managing multiple projects and deadlines in a fast-paced environment.