Director of eCommerce - DTC

Blueprint is an endeavor to stop aging and evolve from H. sapiens to H. evolutis.

Blueprint was founded by Bryan Johnson, who has become the world's most measured human. On Blueprint, Bryan has achieved the cardiovascular health equal to the top 1.5% of 18 year olds, has slowed his speed of aging so that now he accumulates aging damage slower than 88% of 18 year olds and has over 50 optimal biomarkers.

Blueprint is methodically built on science. Bryan freely shares his protocol, learnings and data with everyone to use. Blueprint has also developed a family of nutritional products to make the benefits of the Blueprint protocol affordable and available to all.

We’re a small, tight-knit team that works together to solve big problems. We innovate quickly, work efficiently, and have a lot of fun.

The Director of eCommerce, reporting to the Chief Growth Officer, will be responsible for building an accretive and growth -driving direct-to-consumer (D2C) eCommerce business for Blueprint. They will develop and execute a plan to establish a best-in-class D2C business, focusing on priority brand and market combinations. This includes demand creation, website technology implementation, and leveraging KPIs and data for continuous improvement. We have ambitious goals for this business, aiming to build a $500 million enterprise over the next five years.

Requirements

Position Responsibilities:

• Be the Owner and Creator of the Blueprint Direct-to-Consumer E-Commerce Business
• KPI and Analytics Obsessed: Drive business profitability with a focus on first-touch attribution while integrating second and third-touch metrics for deeper insights.
• Customer Experience Leadership: Own and manage the end-to-end customer experience, including design and aesthetics, content, navigation, information architecture, branding/marketing, performance, and functionality of the site.
• Acquisition and Retention Strategy: Develop and execute comprehensive customer acquisition and retention strategies to grow the business sustainably.
• Digital Marketing Expertise: Provide thought leadership and innovation in SEO, SEM, CRM, PPC, and internet marketing, driving continuous process improvement.
• Website Management: Oversee user experience, including site navigation, content development, checkout funnel optimization, and promotional campaigns.
• Content Execution: Plan, QA, and execute website content and online marketing campaigns to ensure efficiency, accuracy, and timeliness of all web content publishing.
• Digital Content Creation: Drive the development of digital content across web, paid social, influencer marketing, affiliate programs, and email channels.
• Brand Collaboration: Work closely with the Marketing team to amplify the brand through best-in-class creative initiatives and brand awareness strategies.
• Web Analytics Oversight: Manage all aspects of e-commerce web analytics and communicate insights to team members, executive leadership, and cross-functional partners.
• Cross-Functional Partnerships: Collaborate with key teams to ensure e-commerce projects align with company goals and strategies.
• Team and Agency Management: Build and lead a cohesive team of internal and external
• personnel/agencies to develop and implement effective e-commerce solutions.
• Sales and Marketing Innovation: Generate and execute new sales and marketing initiatives to boost e-commerce sales and profitability.
• Opportunity Identification: Explore and identify new e-commerce opportunities beyond current
• organizational strategies.
• Referral Program: Oversee the execution and optimization of the "Refer a Friend" program to drive customer acquisition and engagement.

Skills & Qualifications:

• An extensive proven track-record of strategic development, either with a comparable brand or in a FMCG environment
• Commercial experience and sounds business and finance understanding
• A creative thinker - ready to push boundaries and make decisions based on tangible facts and information
• Ecommerce/CMS platform experience is essential, with ability to troubleshoot and problem solve if necessary.
• Experience with - must have: Minimum 7 years DTC, CRM and market place, nice to have: B2C or B2B2C e-commerce depending on your focus.
• Experience in optimizing Performance Marketing strategies and campaigns across Search, Affiliate, Retargeting, Paid Social, Programmatic, and SEO channels to maximize ROI
• Experience in content creation for digital channels
• Experience of managing and directing website Technical Structure, Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, and Functionality efforts to positively impact e-commerce efforts
• Dynamic presentation skills and ability to collaborate effectively at all levels
• Experience of mentoring, developing and managing exceptional teams
• Instinctive commercial flair to drive decisions that improve KPIs and performance
• Enthusiasm, energy, determination and a passion for ecommerce and all things digital
• Strong diplomacy and interpersonal skills, able to influence across a cross-section of disciplines, stakeholders, external partners and talent
• Proven leadership skills & performance driven through people
• Ability / experience of working in different countries and/or business models
• Understanding/ appreciation of retail and/or salon professional environments
• Self-starter, comfortable with leading tasks from the outset and working around roadblocks
• Highly organized multi-tasker who is capable of juggling a number of priorities with the ability to work effectively under pressure within deadlines