Director of Digital Product

Blueprint is an endeavor to explore the scientific frontiers of slowing and reversing aging.

Blueprint was founded by Bryan Johnson, who has become the world's most measured human. On Blueprint, Bryan’s speed of aging is slower than 99% of 20 year olds, has the ardiovascular health equal to the top 1.5% of 18 year olds, and maintains sleep performance in the top 1%.

Blueprint is methodically built on science. Bryan freely shares his protocol, learnings and data with everyone to use. Blueprint has also developed a family of nutritional products to make the benefits of the Blueprint protocol affordable and available to all.

We’re a small, tight-knit team that works together to solve big problems. We move quickly, work efficiently, and enjoy an environment defined by competence.

We are seeking a strategic and results-driven Director of Digital Product to lead our cutting-edge e-commerce initiatives focusing on AB testing and conversion rate optimization. In this role, you'll spearhead the development and optimization of our unique digital storefront, seamlessly blending physical and digital product offerings within a Shopify environment. This role requires a deep understanding of e-commerce best practices, analytics, and customer behavior to enhance user experience and drive revenue growth.

Requirements

Position Responsibilities:

• Architect an innovative, conversion-focused e-commerce experience that pushes the boundaries of what's possible within Shopify
• Drive continuous improvement in key metrics, including conversion rate, average order value (AOV), and customer lifetime value
• Develop and refine the customer journey, optimizing each touchpoint to maximize engagement and sales
• Collaborate with cross-functional teams to launch a cohesive experience across different product verticals 
• Lead A/B testing initiatives to validate hypotheses and drive data-informed decisions
• Stay ahead of e-commerce trends and emerging technologies to maintain a competitive edge
• Utilize analytics tools to track performance metrics, generate insights, and report on the effectiveness of strategies. Adjust tactics based on data-driven findings.

Basic Qualifications:

• 7+ years of experience in digital product management, with a strong focus on e-commerce and conversion rate optimization
• Proven track record of significantly improving key performance indicators in previous roles
• Deep understanding of Shopify's capabilities and limitations, with experience in customizing and extending the platform
• Expert knowledge of UX/UI best practices and their impact on conversion rates
• Strong analytical skills with the ability to derive actionable insights from complex data sets
• Experience managing and selling both physical and digital products in an e-commerce environment
• Excellent communication and leadership skills, with the ability to influence stakeholders at all levels

Preferred Skills:

• Proven experience in migrating to a headless architecture
• Familiarity with ERP integration processes
• Strong understanding of API development and integration