Digital Marketing Lead - Sinch Engage

Sinch is looking for a Digital Marketing Lead to drive traffic and user acquisition at Sinch's SaaS platform, Sinch Engage. If you thrive in fast-paced environments, have broad marketing experience, and love turning data into actionable insights, this could be the role for you.

Responsibilities

• Identify and scale acquisition channels, exploring opportunities like podcasts, sponsorships, or emerging platforms.
• Improve organic traffic and website performance by analyzing CRO, SEO, and performance opportunities.
• Plan and execute integrated marketing campaigns, ensuring they balance creative storytelling with measurable outcomes.
• Manage marketing systems and tools, leveraging your technical knowledge to optimize web analytics and automation platforms.
• Build and maintain reporting pipelines, transforming raw data into insights that help refine strategies and measure success.

Requirements

• At least 5+ years of SaaS marketing experience, with expertise spanning SEO, performance, lifecycle, and integrated campaigns.
• 3+ years in a B2B marketing role, with a deep understanding of the unique challenges and opportunities in this space.
• A proven track record of launching successful campaigns with clear ROI, especially in high-growth companies.
• Strong analytical and project management skills, with the ability to navigate ambiguity and bring clarity to complex projects.
• Comfortable educating stakeholders on brand marketing while managing multiple priorities with confidence and expertise.
• The ability to turn data into actionable strategies.

Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. 
• CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. 
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. 
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. 
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. 
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. 
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. 

Our Values 

At Sinch we “Dream Big”, “Win Together”, “Keep it simple” and “Make it Happen”. These values are our foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results. 

Bring your authentic self to Sinch 

Here at Sinch we embrace diversity and work to create an inclusive workplace where everyone can thrive. No matter who you are, you'll be able to explore new career and growth options - sharing your voice, building your path and making it happen with us. 

We’re proud to be an equal opportunity employer, and all qualified applicants will be considered to join our team regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.  

The annual starting salary for this position is $100,000 - $130,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until 1/30/25 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.