Marketing Project Specialist

JOB SUMMARY

The Marketing Project Specialist takes on various responsibilities within the marketing department including content creation, digital marketing, technical writing, proposal generation and formal RFP responses. This fully-remote role develops, implements and executes day-to-day department activities to support VBA’s business objectives and growth.

ESSENTIAL JOB FUNCTIONS

• Develop and maintain marketing campaigns and project plans. Make decisions based on analytical resources to demonstrate value of campaigns

• Create high-quality content based on VBA’s content strategy, with a focus on voice and tone, and customer / business goals

• Research, recommend and produce content to drive business growth

• Perform activities and functions of related lower-level personnel as assigned or required

• Track and measure content impact to evaluate what is working or not and ensure that content strategy meets business objectives

• Prepares new group and existing group proposals by reading and interpreting data from sales and incorporating requested options into a complied, customized proposal document 

• Develop, document and manage proposal requests to ensure timely response

• Understands and leverages VBA product knowledge to develop client-focused content for each assigned proposal and RFP

• Serve as a product and content expert

*The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of this position.

Requirements

EDUCATION: Bachelor’s Degree in Marketing, Communications, Professional Writing or related experience

EXPERIENCE:

• Minimum of 5 years of marketing experience, technical writing experience or proposal development and RFP experience.

• Experience working in the insurance, optical or other highly regulated industries including distribution channel, business to business and direct to consumer marketing

• Proficient with Microsoft Word, Excel, and Outlook, Adobe Creative Suite, Hubspot, Canva, Facebook, LinkedIn

KNOWLEDGE, SKILLS AND ABILITIES

• Advanced oral and written communication skills with internal and external clients 
• Ability to work independently, determine work priorities, handle multiple tasks simultaneously and meet deadlines
• Ability to handle a large volume of work with conflicting priorities
• Strong organizational and analytical skills with the ability to research, organize, analyze and create meaningful copy with attention to detail, accuracy and compliance
• Self-motivated with the ability to work independently to carry out assignments to completion within parameters of instructions given, established timeframes, procedures and accepted standards
• Ability to organize and thoughtfully store company data 
• Excellent teamwork and collaboration skills
• Ability to maintain strict confidentiality of all information and act with utmost integrity in the discreet and proper handling of all confidential and financial information 
• Committed to quality, continuous improvement and VBA values
• Must be presently authorized to work in the US without a requirement for work authorization sponsorship by our company for this position now or in the future 

Benefits

The starting salary range for this position is: $60,000-$75,000/year

Full-time, permanent VBA employees receive an exceptional benefits package including:

• Health and Dental benefits with minimal employee contribution.
• Employer paid Vision, Short Term and Long Term Disability, and Life Insurance benefits. Vision plan offers generous allowances, no copays, and two materials per year for eligible employee and dependents.
• 401k employer matching up to 6% following six months of service, vesting after five years of service.
• Competitive time off and leave package