Head of Lifecycle Marketing (E-commerce)

As the Head of Lifecycle Marketing, you’ll take ownership of developing and executing a comprehensive lifecycle marketing strategy. This is a builder role, perfect for someone who thrives on rolling up their sleeves and delivering results quickly while laying the foundation for scalable, efficient programs. We’re seeking a data-savvy, results-oriented lifecycle marketing leader to build and scale our programs across retention, win-back, cross-sell, and promotional campaigns while expanding into broader lifecycle initiatives like onboarding, advocacy, and behavior-based triggers.

Candidates must work East Coast hours.

Key Responsibilities:

• Develop and implement a robust lifecycle marketing strategy, encompassing retention, win-back, cross-sell, onboarding, and promotional campaigns.
• Create strategies to engage and convert new customers, including educational welcome series and first-purchase incentives.
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