Conversion Rate Optimization (CRO) Lead - DTC eCommerce US

About Freebird

Freebird is a fast-growing DTC eCommerce brand focused on delivering transformational head-shaving solutions through innovation and simplicity. With an average of 1 million monthly visitors to our website, we see a huge upside in driving growth through consistent testing and experimentation.

We are seeking a CRO Lead to take ownership of our optimization strategy, leading a team to ship impactful experiments that improve website KPIs such as conversion rates (CVR), average order value (AOV), and revenue per visitor (RPV).

You’ll be joining a collaborative team, including a UX Designer and a Developer, with support from a Project Manager to ensure smooth execution of ideas and tests.

What You’ll Do

As the CRO Lead, you will:

1. Own the CRO Strategy
• Build and manage a robust backlog of hypotheses and...